Wine Club Retention
Relevancy + Uniqueness = Customer Retention
If you are a wine company and you hand out corkscrews - that has relevancy. Unfortunately, it lacks uniqueness and will probably just end up buried in a drawer with twenty other corkscrews. If you are a wine company and you hand out yo-yos - that is very unique.
Unfortunately, it has little relevance to your core audience: adults who love wine.The trick is finding both relevancy and uniqueness to obtain customer retention. In an effort to provide not just concepts but also
active solutions, I’d like to present a company that has the swag concept down pat. This business can serve both as an example of how to do swag right, and provide wine industry professionals with a direct contact to improve their schwagability.
AromaPromotions.com realized long ago that coffee was a solid giveaway. After all, “over 55% of Americans drink coffee every day” (2008 Poll conducted by National Coffee Drinking Trends.) They saw that a product hitting so many homes had instant relevancy, and because it wasn’t one of the old chestnuts (calendars, rulers, etc.), also had uniqueness.
AromaPromotions.com also decided to take it one step further. Instead of waiting to see which industries came after them for business, they actively sought out venues that seemed to co-exist with coffee. After initial studies, they realized the wine industry was a perfect fit.
If you are a wine company and you hand out corkscrews - that has relevancy. Unfortunately, it lacks uniqueness and will probably just end up buried in a drawer with twenty other corkscrews. If you are a wine company and you hand out yo-yos - that is very unique.
Unfortunately, it has little relevance to your core audience: adults who love wine.The trick is finding both relevancy and uniqueness to obtain customer retention. In an effort to provide not just concepts but also
active solutions, I’d like to present a company that has the swag concept down pat. This business can serve both as an example of how to do swag right, and provide wine industry professionals with a direct contact to improve their schwagability.
AromaPromotions.com realized long ago that coffee was a solid giveaway. After all, “over 55% of Americans drink coffee every day” (2008 Poll conducted by National Coffee Drinking Trends.) They saw that a product hitting so many homes had instant relevancy, and because it wasn’t one of the old chestnuts (calendars, rulers, etc.), also had uniqueness.
AromaPromotions.com also decided to take it one step further. Instead of waiting to see which industries came after them for business, they actively sought out venues that seemed to co-exist with coffee. After initial studies, they realized the wine industry was a perfect fit.
Replies to This Discussion
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Permalink Reply by Matthew Apsokardu on -
Exactly right! Don't waste money with irrelevant swag. Shoot for something that will make a lasting impression!
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